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Acquainted with the Night by Robert Frost Essay Example for Free

Familiar with the Night by Robert Frost Essay Strolling alone around evening time, for a few, can appear to be a serene activity, to help clear a person’s brain and let the day’s inconveniences vanish into the dim. For other people, however, the night is the point at which an individual feels the most alone and must face their own evil presences. Robert Frost causes the night to turn into that dim, horrid and discouraging time in which individuals ponder themselves in his sonnet â€Å"Acquainted with the Night†. The first run through perusing the sonnet, one just thinks an individual is going for a stroll around evening time in the city, minding themself's own business when meeting the guard and tuning in to the sounds in the city around, at the same time keeping time by the moon in the sky with respect to when to head back home. However, when investigating, the peruser can start to see the agony, pain and the premonition feeling the speaker has about existence itself, the sentiment of being separated from everyone else and liking it to remain as such. It additionally shows that the speaker isn’t the main individual with torment and distress on this night. The subject of Robert Frost’s sonnet â€Å"Acquainted with the Night† is gloom and anguish in the speakers’ individual life. Ice reveals to us this by utilizing imagery and tone in the lines of the sonnet. â€Å"I have exited in downpour †and back in downpour. † The second line in the sonnet tells the peruser that whatever inconveniences the speaker is having or has had is such a great amount for this individual, that when they stroll in the night, it doesn’t matter what the climate is, they will walk and walk the entire night through the downpour, attempting to out walk their difficulties. The downpour can likewise represent life itself, continually pouring one thing after another on an individual, one worry after another, one anguish after another, and here and there regardless of how solid an individual is, they can never escape from that downpour. The accompanying line, â€Å"I have outwalked the uttermost city light. † tells the peruser, in the strict sense, that the speaker likewise couldn't care less about the separation with respect to which they will stroll to attempt to desert their difficulties. Or then again it can represent that regardless of how far an individual goes throughout everyday life, there is consistently inconvenience pausing. I have looked down the saddest city path. † shows the peruser that the speaker, however genuinely alone, isn’t such alone in the horridness of life. The path the speaker is looking down gives the peruser the image that it is run down, deserted nearly and even most likely neediness stricken. The peruser sees that the speaker isn’t the just one with inconvenience and misery, it encompasses the speaker however the he considers himself to be distant from everyone else in that he is enveloped with his own sentiments and considerations. In any event, when the speaker passes the gatekeeper on the treet, he doesn’t need to clarify why he is out around evening time and turns away his eyes so that perhaps he will get by without being halted. The speaker needs to keep the isolation he has in his brain unblemished so he needs to stay away from addressing the gatekeeper. The lines 7 through 10 go more inside and out of the speakers’ sentiments of isolation and detachment while he is out in the night: â€Å"I have stopped and halted the sound of feet When distant an intruded on cry Came over houses from another road, howe ver not to get back to me or state great bye;† The seventh line shows that the speaker truly is in solitude out there when strolling; there are no different hints of individuals strolling or going about on the road he is strolling down. The speaker strolling alone reflects how he feels in his regular day to day existence, alone, nobody to stroll with him and assume the difficulties of life. Yet, he isn’t excessively far away from others since he can hear a cry from another lost soul managing their own unrest. The lines 8 to 9 make the whole sonnet seem to be practically terrible, on the grounds that the peruser then considers what sort of cry is it that the speaker is hearing? Is the sound of some wrongdoing? Or on the other hand simply one more individual in and managing their own hellfire? At that point the last lines of the sonnet bring home the dreary tone of the whole piece. Line 11, â€Å"And further still at an absurd height† represents how the speaker feels about how far off and withdrawn he is with his environmental factors and conceivably with life itself. The lines 12 and 13, â€Å"One illuminating presence clock against the sky/Proclaimed the time was neither wrong nor right. † causes the peruser to feel the dim tone of the sonnet much more. The peruser, now, is carried nearer to comprehension the speaker’s sentiment of forlornness and isolation since that is the means by which a great many people feel, regardless of when it will be, it is never the opportune time or an inappropriate time for nearly anything. It feels as though one can never make the correct call with respect to when to accomplish something in their life that is significant. The line 13 makes the peruser wonder if the speaker is thinking about self destruction, that the speaker is thinking about whether the time is ever directly for ending it all, or is it ever directly for living. The rehashed line â€Å"I have been one familiar with he night† as the first and last lines of the sonnet is the last piece that truly establishes the pace of haziness for the sonnet overall. Night is normally familiar with dimness, terrifying things, dejection, isolation, misery and even wretchedness. So the straightforward line uncovers the profundity of the failure of the speaker not having the option to discover things in the same manner as people around him, not having the option to open up and talk about himself and his emotions and considerations. He experiences known difficulty and torment, and doesn’t realize how to desert it, so he conveys it with him so that in any event, during the day, he feels as though he is consistently in the dimness of night. By and large, Frost’s sonnet â€Å"Acquainted with the Night† is a sonnet that can be taken just actually, or emblematically. It relies upon the sort of point of view every individual that peruses the sonnet has. Some probably won't see the imagery of the sentiments of obscurity, disconnection and sadness, while others see it immediately. Be that as it may, in any case, the peruser can at present feel the dim tone of the sonnet whether it is the first run through understanding it, or the hundredth, just from the earliest starting point and completion lines, â€Å"I have been one familiar with the night†.

To Propose A Design For A Cognitive Neuroscience Study On A Topic That

To Propose A Design For A Cognitive Neuroscience Study On A Topic That To Propose A Design For A Cognitive Neuroscience Study On A Topic That Interests You â€" Assignment Example > There has been considerable controversy amongst neuroscientists over the last 25 years over the cognitive and neural organization of long-term memory. Tulving proposed the fractionation of memory into two different types, episodic and semantic in one of the earliest and most influential theories of long-term memory (Grahama et al. , 2000). Episodic memory refers to our repository of personally experienced events, the retrieval of which needs conscious recollection of the exact temporal partial setting of an episode from the past. On the other hand, semantic memory applies to our store of culturally-shared general knowledge regarding the world including the meaning of words, facts, concepts, objects and people. This kind of information does not need recollection of when and where it was learnt initially unlike episodic memory (Tulving, 2009). According to Grahama et al. (2000), episodic and semantic memory were considered in Tulvign’s original conception of long-term memory psych ologically and neurologically different, a dichotomy reflecting the manner in which human brain is supposed to obtain, process, and store information. Initially, it was thought that patients with amnesia who show impaired new episodic learning although the fractionation spared semantic knowledge however, this view have been challenged by recent studies. Nyberg Tulving (2006) assert that Tulving revised his model so as to account for the evidence against a simple dissociation between episodic and semantic memory suggesting that episodic memory is a subsystem of semantic memory and is, hence, reliant upon the integrity of semantic knowledge. This hierarchical view has been expanded by the most recent instantiation of his theory known as SPI- Serial encoding, Parallel storage, and Independent retrieval. There are four main groups of cognitive memory system in this theory including perceptual representation; semantic; working; and episodic memory. This theory has three crucial premis es including: (1) information is encoded into system serially, with encoding in one system dependent upon output from the previous stage (Nyberg Tulving, 2006). (2) Information can be stored in different systems in parallel; and (3) information in different systems can be retrieved independently without any impacts on retrieval of information from other systems. This concept describes why an amnesia patient- deficit of episodic memory- may still be capable of retrieving semantic information that was acquired earlier in life. Parkin (2005) stipulates that due to the fact that there was inadequate evidence until recently that patients could be presented with a selective impairment to semantic memory Tulving’s prediction regarding the dependence of new learning on semantic memory has never been tested specifically. A newly described syndrome called semantic dementia, which results in a progressive, relatively selected deterioration of semantic memory has rectified this situation. A century ago, pick noted that patients with neurodegenerative disease could show a focal cognitive deficit like impaired language (Parkin, 2005). Mesulam reported six patients with slowly progressing aphasia, some of whom showed fluent and articulate speech which notably consisted of few word contents some 90 years following this initial description. This economic pattern has been illustrated to reflect a progressive breakdown in the central store of semantic memory affecting both and non-verbal aspects of conceptual skills about objects, concepts, people, facts, and the meaning of words.

Analysis Of Toni Morrison s Beloved - 1547 Words

Toni Morrison’s Beloved extends beyond a description of individuals held captive by their past through the exploration of human responses to slavery. The manipulation of language and its controlled absence reinforces the mental enslavement that persists after individuals are freed from physical bondage. It is when language is amplified into song that an individual or community may free themselves from the constraints of mental enslavement, therefore enabling their ability to claim ownership of themselves and the existence of a future and progress. Despite the great physical abuses present in Beloved, the power white individuals exert over language is the main mechanism employed to preserve the institution of slavery. The enforced removal of language is readily apparent in devices such as the iron tongue. The preclusion of speech instills a â€Å"wildness where before there wasn’t any† (71) in victims of the bit by demoting the individual to a lower stage of physical development, while cognitive maturity is retained. Although the bit is a physical violation, it is the complete restriction of language that incites such â€Å"wildness†. Sethe is able to bear the chokecherry tree on her back because it is a physical manifestation of power. The mindset created by the lack of access to words, however, binds the African American community to slavery. The function of language as a force that preserves slavery is augmented through the use of slaves to produce the manipulated words. Not only doShow MoreRelatedAnalys is Of Morrison s Beloved, By Toni Morrison Essay941 Words   |  4 PagesMorrison and Twain each present freed slave mothers as self-sacrificing. Each woman s traumatic experiences as slaves create a deep fear of her children s enslavement. In Morrison s Beloved, Sethe is so distressed by her past; she murders her child to save her from slavery. Morrison uses Sethe s drastic sacrifice to comment on slavery s psychological effects. Meanwhile, Twain s Pudd n Head Wilson portrays Roxy as a sacrificial mother to create sympathy for black people. From a culturalRead MoreAnalysis Of Toni Morrison s Beloved1458 Words   |  6 Pagesinequality between races, classes, and genders. Toni Morrison’s novel Beloved is a story that truly shows how oppressive slavery was during the setting of the book. Similarly to the inequality faced during the time of slavery, while Morrison was writing the her novel the issue of women’s equality was present, and being fought for. Morrison, t hrough Beloved, is able to show the world her views on inequality, and how it is still present in life today. Morrison is African American, she was born into a familyRead MoreAnalysis Of Toni Morrison s Beloved1615 Words   |  7 PagesIn her novel Beloved, Toni Morrison utilizes a circular narrative to emphasize the similarities, or lack thereof, between her characters. In Philip Page’s article, â€Å"Circularity in Toni Morrison’s Beloved,† he writes, â€Å"The plot is developed through repetition and variation of one or more core-images in overlapping waves... And it is developed through... the spiraling reiteration of larger, mythical acts such as birth, death, rebirth, quest-journeys, and the formation and disintegration of families†Read MoreAnalysis Of Toni Morrison s Beloved1200 Words   |  5 Pages â€Å"We’ve all got both light and dark inside of us. What matters is the part we choose to act on (Sirius Black) †. Toni Morrison’s novel Beloved dedicates her novel to the 60 million and more exposed to the darkness within the people set out to hurt them. The novel depicts how cruelty leads ex-slaves to make irrational decisions and shape the people they are at the end . The cruelty inflicted on one including but not limited to slavery causes a chain reaction of hatred, pain and suffering and theRead MoreAnalysis Of Toni Morrison s Beloved943 Words   |  4 Pages It is within human nature to fear that which we do not understand. In Toni Morrison’s Beloved, this idea is explored through the lens of racial discrimination. In this passage, Morrison uses animal imagery as a means to criticize the whites’ dehumanization and subsequent fear of the blacks. With a focus on this inherent, primal fear, this section stresses the novel’s theme of the â€Å"Other† and reinforces the existence of racial prejudice. While this piece of the narrative emphasizes that this â€Å"othering†Read MoreAnalysis Of Toni Morrison s Beloved1323 Words   |  6 PagesToni Morrison’s Beloved is a masterwork of fiction that allows the reader to have many different experiences based on the novels that you pair the book with. When you read Beloved in a modernist light you get a story with slightly different themes then if you read it through a feminist lens. It is a credit to Morrison that her thoughtfully crafted piece of art is a ble to stand on it own in so many varying ideas. One of the lens that doesn’t get discussed enough is the lens of African AmericanRead MoreAnalysis Of Toni Morrison s Beloved1200 Words   |  5 Pagesâ€Å"We’ve all got both light and dark inside of us. What matters is the part we choose to act on (Sirius Black) †. Toni Morrison’s novel Beloved dedicates her novel to the 60 million and more exposed to the darkness within the people set out to hurt them. The novel depicts how cruelty leads ex-slaves to make irrational decisions and shape the people they are at the end . The cruelty inflicted on one including but not limited to slavery causes a chain reaction of hatred, pain and suffering and the cycleRead MoreAnalysis Of Toni Morrison s Beloved871 Words   |  4 Pagesvery important motif in both Morrison and Faulkner’s stories. In Beloved, the reader is presented with a sad and depressed portrait of Sethe. Her life seems dark and bleak. However , once Beloved enters into her life, the reader sees an apparent shift in Sethe as a character. She begins to see color again, and it is Beloved who brings about this sudden transformation (Beloved, 65). And in the end, after Beloved has left, Sethe states, â€Å"She was my best thing† (321). Beloved was her redeeming quality,Read MoreAnalysis Of Toni Morrison s Beloved 702 Words   |  3 PagesWilliams 2 period Book by: Toni Morrison Book Titled: Beloved Beloved is about a lady they call Sethe who lives in Bluestone with her daughter Denver and her mother in law Baby Suggs. Fifteen years before the story starts, Sethe kills her baby because she was trying to keep her kids from being brought into slavery. The community knew about her killing her baby and judges her. Her sons Buglar and Howard left fifth teen years before the book started. After Baby Sugg s died, Denver and Sethe are aloneRead MoreAnalysis Of Toni Morrison s Beloved 1310 Words   |  6 Pages Mommy Issues: A â€Å"Beloved† Response Essay Late in 1987, after being inspired by a fellow story of a female fugitive slave, Toni Morrison pens a novel about a runaway slave and her children. Although Morrison’s â€Å"Beloved† quickly became a best-seller, and even has a movie adaption, it still left the audience with many unanswered questions. This novel not only gave a voice to those who were often silenced in the male stories of slavery, but it also perfectly exemplified the relationship was between

Is Google Making Us Stupid - 1040 Words

Author Nicholas Carr poses the question â€Å"Is Google Making Us Stupid?† This has set off a debate on the effects the internet is having on our brains. Obviously the internet is here to stay, but is it making us scatterbrained? Are we losing the ability to think deeply? Criticism of the Web most often questions whether we are becoming more superficial and scattered in our thinking. In the July-August 2008 Atlantic magazine, Nicholas Carr published Is Google Making Us Stupid? (http://www.theatlantic.com/doc/200807/google). Like other critics, he sees change as a loss and not as a gain. The benefits of the internet are real and they are plentiful, but Nicholas Carr says they come at a price. Nicholas Carr is an important voice today in†¦show more content†¦[But now] I see within us all (myself included) there placement of complex inner density with a new kind of self-evolving under the pressure of information overload and the technology of the instantly available. As an advocate for technology in higher education, I have heard similar warnings for years. Indeed, some who read Carr’s article may believe that he has hit the nail on the head. There is no question that our habits are changing. The Web has captured our attention and is now the default starting point for almost all work. The Web is different in almost all aspects from a book. Printed books have contained the essential truths of humanity for half a millennium. The Web is where we look for knowledgeShow MoreRelatedIs Google Making Us Stupid?1240 Words   |  5 Pagesone idea to be represented in many different ways. Both Nicholas Carr’s article â€Å"Is Google Making Us Stupid?† and M.T Anderson’s novel Feed, the broad idea of the relationship between humans and technology is portrayed. Carr’s article complains of how technology changes the way we think. Carr instigates the idea that we are losing our passion for learning as a result of the internet and search engines such as Google. These advancements, Carr proposes, lead to a world where our intelligence â€Å"flattensRead MoreIs Google Making Us Stupid1140 Words   |  5 PagesIs Google Making Us Stupid In the Atlantic Magazine, Nicholas Carr wrote an article, â€Å"Is Google Making Us Stupid?† Carr poses a good question about how the internet has affected our brain, by remapping the neural circuitry and reprogramming our memory. Carr states, â€Å"My mind isn’t going—so far as I can tell-but it’s changing. I’m not thinking the say way I used to think.† Carr went on farther, saying that he cannot read as long as he used to, his concentration starts to wonder after two or threeRead MoreIs Google Making Us Stupid?920 Words   |  4 Pagesa different perspective than that of Manuel Castells. In â€Å"Is Google Making Us Stupid?† Carr believes the Internet has taken the foundation out of learning, socializing and reading. Coupled with Manuel Castells, Nicholas Carr agrees that the Internet has been of good use in some cases (Wikipedia for the many hours of research conducted for its database that we access) but he also believes the Internet is slowly making him and us stupid. Carr says â€Å"My mind now expects to take in information the wayRead MoreIs Google Making Us Stupid?1548 Words   |  7 Pagesindependent will and creative imagination. These gives us the ultimate human freedom†¦. The power to choose, to respond, to change (Independence Quotes. Brainy Quote. Xplore. Web. 16 Nov. 2015.).† The Declaration of In dependence allows people to do whatever they please as long as it’s within the law, but Google is restraining what people can really do. It may not seem that a search engine can limit people, but one needs to think about the many things Google consists of that doesn’t allow people to chooseRead MoreIs Google Making Us Stupid?1048 Words   |  4 Pagesï » ¿Is Google making us stupid? Three authors weigh in One of the most common clichÃÆ' ©s is that the Internet has robbed us of our attention spans and impeded our ability to communicate effectively. Once we could write properly, now we only text. Google has made us lazy in terms of how we research and access data. However, is this true? In three major news publications, three major essayists have grappled with this question and come to completely different conclusions. Although the neurological evidenceRead MoreIs Google Making Us Stupid?879 Words   |  4 PagesAmerican writer, Nicholas G. Carr, in The Atlantic July/ August 2008 Issue titled â€Å"Is Google Making Us Stupid?† argues that the amount of time we spend online, especially google, has caused us to lose our minds by â€Å"tinkering† with our brains, â€Å"reprograming our memory,† and changing the way in which we process information. Carr’s purpose is to contribute to the idea that â€Å"Google† along with other online tools, is programi ng us to be less attentive and to the inhibition of our critical thinking skills. GuidedRead More`` Is Google Making Us Stupid?1384 Words   |  6 Pagestechnology is changing the way we access information; anything is accessible in mere seconds. This implementation has resulted in the most aware society of all time. Most information is just a quick and simple Google search away. An article, written by Nicholas Carr â€Å"Is Google Making Us Stupid? â€Å" in a 2008 issue for The Atlantic magazine, questioned the negative cognitive effects of the world wide web. Carr recognizes how much we rely on the internet and believes that humanity needs reform. AccordingRead More`` Is Google Making Us Stupid?1505 Words   |  7 Pagescritically inspect both the positive and negative effects technology can have on development and cognition and all assert that technology is not as daunting as some make it out to be. However, some opinion based pieces such as Nicholas Carr’s â€Å"Is Google Making Us Stupid?† conclude that we should be apprehensive about technology advancing. The differences in outlook towards digital technology s future effect on the mind can best be seen in how authors view technology as a source of distraction, hypertextRead MoreIs Google Making Us Stupid?733 Words   |  3 Pages Nicholas Carrs article, â€Å"Is Google Making Us Stupid?† makes points that I agree with, although I find his sources to be questionable. The article discusses the effects that the Internet may be having on our ability to focus, the difference in knowledge that we now have, and our reliance on the Internet. The points that are made throughout Carrs article are very thought provoking but his sources make them seem invaluable. Carr discusses the effects that the Internet has on our minds and the wayRead MoreIs Google Making Us Stupid894 Words   |  4 PagesIn his essay, â€Å"Is Google Making us Stupid,† Nicholas Carr addresses the fears that many people share about the World Wide Web: that it is rerouting our brains, making it difficult to concentrate effectively. Carr uses personal experiences about his loss of concentration that has become more evident after using the internet. Rather than reading texts in-depth, our brains have become accustomed to skimming over information. Carr’s view on technology is that by relying on knowledge that we are being

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Marketing Baskin-Robbins free essay sample

Amul is the biggest brand in the pouched milk sector in the world and in India it is the biggest food brand. It was set up in 1946 and its full form is Anand Milk- producers Union Ltd. The Brand Amul is a movement in dairy cooperative in India. The management of the brand name is done by the Gujarat Co- operative Milk Marketing Federation Ltd (GCMMF which is a cooperative organization. Amuls range of products includes milk, ghee, milk powders, curd, ice cream, paneer, cream, chocolate, cheese, butter, and shrikhand. Amul Ice Cream was launched on 10th March, 1996 in Gujarat. Now we have decided we will launch Amul Ice-Cream in Bangladesh which will include fat free ice cream and ice cream with different flavors. Amul ice cream will launch on the platform of ‘Real Milk’. ‘Real Ice Cream’ given that it is a milk company and the wholesomeness of its products gives it a competitive advantage. We will write a custom essay sample on Marketing Baskin-Robbins or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page BUSINESS PROFILE: A business profile is a marketing document designed to catch the attention of and inform potential purchaser about the company’s goods and services. AMUL has the largest distribution network among any FMCG company. AMUL is also the largest exporter of dairy products in the country. AMUL is available today in over 40 countries of the world. MISSION: Mission statement is a statement of the organization’s purpose and describes that what the organization wants to accomplish in the large environment. In other words it is a statement that spells out that what the company is, what it does and where is it headed. Amul is aimed to create an opportunity for its customers with variety of ice-creams and different taste of ice-creams. Its mission is to be the first ice-cream for the ice-cream lovers and to create the top position. Vision: Vision statement is a general statement of less intended direction that evokes emotional feeling in organizational members. It believes that within the next three years it will grow into a demanding ice-cream in BANGLADESH through careful business planning and implementation. The vision trigger will emphasize the premium quality of its products. OBJECTIVE: Our initial objective is to create awareness among 60% customers within 6 months. We will aware those customers who are conscious about their health. Customers can differentiate Amul from other competitors in terms of Service product quality, Dedication andVariety. Quality Service: We consider quality to be the cornerstone of our future success. Our production departments will be responsible for ensuring quality. Their objectives will be to make sure that product: Satisfy consumers’ needs. Can be produced cost efficiently. Operate in the way they should. Confirm to safety standards set by the legislations and independent b odies. Dedication: Our dedicated staffs set Amul from other similar businesses. Our company is dedicated towards the society, suppliers, consumers and employees. Our workers believe that every thing they do or don’t affect the customers. Variety: Amul offers a wide range of ice-cream suiting our customers’ needs and wants. We are planning to make fat free ice-creams. Current Market Share: Business Portfolio : The collection of business and products that make up the company. The company must: Analyze its current business portfolio and decide which business should receive more, less or no investment. Develop growth strategies for adding new products or business to the portfolio Bread spreads : Amul Butter Amul Lite Low Fat Bread spread Amul Cooking Butter Delicious Margarine Milk Powders: Amul Full Cream Milk Powder Amulya Dairy Whitener Amul Mithaimate Sweets : Amul Mithaee Khoya Gulabjamaun Amul Basundi Amul Taaza Toned Milk 3% fat Amul Gold Full Cream Milk 6% fat Amul Slim Trim Double Toned Milk 1. 5% fat Amul Saathi Skimmed Milk 0% fat Amul Cow Milk Curd Product: Amul Masti Dahi (fresh curd) Amul Lite Dahi Amul Lassee Amul ice cream Amul Chocolate Confectionery: Amul Fruit Nut Milk Drink Amul Kool Flavoured Milk (Mango, Strawberry, Saffron, Cardamom, Rose, Chocolate, Butterscotch) Amul Kool Cafe Amul Kool Koko Health Beverage Amul Shakti White Milk Food Strategic Business Unit: A unit of the company that has a separate mission objectives and that can be planned independently from other company business. A SBU can be a company division, a product line within a division or sometimes a single product or brand. BCG Matrix: The use of quantified performance measures and targets can be illustrated by an approach developed by the Boston Consulting Group (BCG). BCG, a nationally known management consulting firm, advises its client to locate the position of each of its SBU’s on a growth share matrix. BCG Matrix for SBU’s of AMUL Stars: It has high growth, high market share. Stars are leader in business. They also require heavy investment to maintain its larger market share. It leads to large amount of cash consumption cash generation. Attempts should be made to hold the market share otherwise the star will become a cash cows. Cash Cows: It has low growth, high market share. They are foundation of the company often the stars of yesterday. They generate more cash than required. They extract the profits by investing as little cash as possible. They are located in an industry that is mature, not growing or declining. Dogs: It has low growth, low market share. Dogs are cash traps, it do not have potential to bring in much cash. Number of dogs in the company should be minimized. Business is situated at a declining stage. Question marks: It has high growth, low market share. Most business starts with question marks. They will absorb great amount of cash if the market share remains unchanged. Question marks have potential to become stars and eventually cash cows but can also become a dogs. Investment should be higher for question mark. Amul ice cream is the most promising question mark SBU, which will eventually turn out to be a star, if investment is made on it. STARS Amul Butter Amul Tazza Amulya Dairy WhitnerQUESTION MARKS Amul Ice-Cream Amul Chocolate Amul Masti Dahi Mitha Mate CASH COWS Mozarella Cheese Amul Pizza Base Amul Tazza Fresh Milk DOGS Infant Milk Range Amul Shakti Nutramul Diversification: Diversification is the strategy for company growth starting up or acquiring business outside the company’s current products and markets. The goal of diversification is to reduce the risk in a portfolio. Diversification reduces both the upside and downside potential and allows for more consistent performance under a wide range of economic conditions. Amul’s Product Diversification: DairyNon DairyFresh milkVegetable OilMilk drinks desertSnacksBread SpreadInstant FoodCheese Products Diversification Strategies: Seeking unfamiliar products or markets or both in the pursuits of growth. Secrets of Amul’s Diversification Philosophy: Progressive addition of higher value products while maintaining the desired growth in existing products. Amul introduced products with consistent value addition but never left the core philosophy of â€Å"providing quality at a basic, affordable price†. Benefits of Diversification: Higher growth: Introducing new products to new segments according to consumer needs will lead to high market growth and economies of scale. Expansion of network: Wide network will help Amul products to reach maximum consumers. Advantages of each underline products Market segmentation: Market segmentation means, dividing a market into distinct groups of buyers who have distinct needs, characteristics, or behavior and who might require separate products or marketing programs. Customer based market segmentation: As a part of marketing activities we have divided our market into different sections. Demographic segment (age and gender) Geographic segment Psychographic segment Industry based segmentation: We will provide our ice cream according to these segments. Restaurant Confectionary and retailers’ shop Coffee shops Targeting: Targeting is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter. By collecting information and by consulting with people we have chosen our desired segments. We have targeted kids and youth from age group people women from gender division, these two groups are from demographic segment. From geographic segment we have targeted Chittagong and Dhaka regions for distributing our ice cream to the target customers. We will offer fat free ice cream which is specially made for health conscious people; these people are fallen into psychographic segment. Positioning: Positioning is arranging for a product to occupy a clear, distinctive and desirable place relative to competing products in the minds of target consumers. Amul ice cream is already very renowned in South Asian countries. People are accustomed with this product and are quite confident about its quality. Placing a product in that part of the market where it will receive a favorable reception compared to competing products. Low Priced Amul Ice Creams made Kwality Walls life hell. So Amul ice cream has a superior image in peoples mind than any other ice cream. Differentiation: It is actually differentiating the market offering to create superior customer value. To produce ice cream we use the major ingredient which is milk is supplied from our own dairy firm. So we ensure the best quality to our consumers, which differentiate our ice cream from other ice creams. Besides, we will try to make sure that people can get our product available at any quantity and size they want to consume. Marketing Mix : Marketing mix is the mix of controllable marketing variables that the firm uses to purse the desired level of sales in the target market, consists of four element product, pricing, channels of distribution (placement) and communication (promotion). A marketer who has selected a target market is able to plan a marketing mix to create successful exchanges with its members. Importance of Marketing Mix : The four marketing mix element are interrelated, decisions in one area affect action in another. To illustrate design of a marketing mix certainly affected by whether a firm chooses to complete on the basis of price on one or more other elements. When a firm relies on price as its primary competitive tool, the other elements must be designed to support aggressive pricing. Each marketing mix element contains countless alternatives. For instance, a producer may make market one product or many, and they may be related or unrelated to each others. The product(s) may be distributed through wholesalers, to retailers without the benefit of wholesalers, or even directly to final consumers. Ultimately, from the multitude of alternative, management must select a combination of elements that will satisfy target markets and achieve organizational and marketing goals. 4ps of Amul: Product : The actual good or service that a marketer offers a target market, also the many ways in which the good or service is enhanced to satisfy the customer. As we have mention before we will like to export Amul ice-cream to Bangladesh. It is non-durable consumer goods. We are looking forward to export sugar free ice-cream along with other regular ice-cream. The ice-cream like to exports are as follow: Amul Ice-cream : Vanilla Royale . Royal Treat Range : (butter scotch, rajbhag, malai kulfi) Nut-o- Mania Range : (Kaju draksh, kesar pista royale, fruit bonanza, raosted almpnd) Natures Treat : (Alphanso Mango, Fresh Litchi, Shahi Anjir, Fresh Strawberry, Black Currant, Fresh Pineapple. ) Sundae Range : (Chocobar, Dollies, Frostik, Ice-candies, Tricone, Choco-crunch, Mega bite, Cassatla. ) Utterly Delicious : (Vanila, Strawberry, Chocolate, Chocochips, Cake Magic. ) Specialty of our product is that, we are providing our customers with a wide verity of choice. And we are the first ones to offer fat-free ice-cream in Bangladesh and which will give us competitive advantage. The sugar free ice-cream of Amul will be produce by their fat-free products like skimmed milk and sugar free. Price : The element of the marketing mix that consists of setting prices that support the organization’s marketing strategy. Amul is aiming to follow low cost strategy. In case of exporting, Amul ice-cream in Bangladesh we are planning to add a value of 15% after calculating our production and transportation cost. At the same time we are determine not to set the price much lower than the competitors price, because this might be hamper our brand image. In one word we can say that for setting the price of Amul ice-cream we will follow both cost based pricing and competitors based pricing. Place: Place is the element of the marketing mix that consists of getting the product to the target market so that it will be convenient to buy. As ice-cream is such a product who’s availability, we are planning to follow intensive distribution process for distributing ours product. But first we would export our product to some selected cities of Bangladesh, like Dhaka, Chittagong and Syhlet and if we get a good response then we would export it in other areas as well. Our distribution channel will be: Promotion : The element of the marketing mix that involves informing target markets, such as advertising , personal selling ,publicity , sales promotions etc. We will use certain promotional tools to promote our Product, which will be both profitable and effective to aware, the customer about the arrival of our product in Bangladesh. And as well as convince the customers to consume Amul Ice-cream. The Promotional tools that we will use are as follows: Advertisement : We will advertise our product firstly through television. Though it will be quite expensive, still it will be able to attract a huge number of people. Our second advertising media will be newspaper and magazines. It will be relatively cheaper but will be effective in influencing our consumers. The attractive packaging of our product will also be able to act as an impressive advertisement for our product. Sales Promotion : Sales Promotion means to boost up sales in a timely manner. We are planning to supply our product to different occasional programs at a relative low price, from our competitors, for the first six months since we enter the market of Bangladesh. Public Relation : Amul has conducted many programs in India like Voice of India, Chote Ustaad, Master Chef and a lot more which made us come closer to our consumers. We aim to conduct similar shows in Bangladesh to improve our brand image in the eyes of people. Competitors: Igloo: Abdul Monem Ltd (AML) is one of the largest and the most successful corporate houses in Bangladesh maintaining leadership position in all our business ventures. AML manufactures Igloo ice-creams, a Pioneer brand. Polar: Polar ice-cream manufactures the best value ice-cream using the highest quality ingredients. It is most popular range of ice-cream. It is a perfectly balanced recipe that is designed to give a ‘Full-Cream’ taste and texture. Movenpick: Movenpick Ice-cream is a brand of ice-cream of Swiss. Origin produced by the Nestle Corporation. Movenpick ice-cream is now available in more than 0 countries. Baskin Robbins: Baskin Robbins is a premium ice-cream! It is delicious and delightful for any occasion. Baskin Robbins is the world’s largest chain of ice-cream, with shops in 33 countries. It is well known for its 31 flavor of hard ice-cream. But one of our advantages is that in Bangladesh there is no fat free ice-cream to give us competition. SWOT Analysis: SWOT analysis is a simple framework for generating strategic alternatives from a situation analysis. It is applicable to either the corporate level or the business unit level and frequently appears in marketing plans. SWOT (sometimes referred to as TOWS) stands for Strengths, Weaknesses, Opportunities, and Threats. Strength: It describes the resources and the skills that a company has acquired. What is the difference from the company? What can we improve? We provide products of high quality at low price. Annual Turnover of We have a highly diverse Product Mix. Weakness: Describes the factors in which a company has unfavorable position with regard to the competence, in order to make the internal analysis. Food items come with a short life. Alliances with third party. Opportunities: It describes the possible markets, business niches that can be seen by everyone, but if they are not recognized on time that would mean the loss of the competitive advantage. No competitors in the fat free sector of our Ice-Cream. Diversify product portfolio to enter new product categories. Threats: It describe the factors that can put in danger the survival of the organization, if they are recognized on time they can dodge or they can become opportunities. There are a huge number of competitors in terms of our regular Ice-Cream. Growing price of milk is increasing the production cost of our product. Key to Success: Quality: We will maintain the most possible superior quality for our product. Goodwill: In India the goodwill of Amul is at a high position. As we know, India is our neighboring country. So, we can easily use the goodwill Amul in Bangladesh and gain success within a short time. Value for money: Customer will get more than what they pay because we will keep service fair and provide the best that we can. Service: We provide high quality ice-cream . Because we think about the quality rather than the quantity and we will provide proper service to the customers. Technology: We will innovative technology. And we will use that technology which will reduce cost of production. Availability: Will make sure that Amul ice-cream will become available in most of the retail shops of Bangladesh. So that consumers can easily acquire it. Health Consciousness: Now-a-days people think a lot about their health and figure. High cholesterol act as a threat to our physic. Amul fat free ice-cream will allows the consumer to the advantage of enjoying ice-cream is threat raising their cholesterol. Conclusion: After all the research finally we hope that we will be able to successfully launch our product along with a good strategy for selling it. We will try our best to efficiently fulfill our customers’ expectation with our high quality product, within a given period of time. Our aim is to produce cheaper goods that fit the conditions of the country in which we are starting our business and the needs of the people. Contribution Chart: Name IDPart Asma Alam0931019Introduction, Company profile, Mission, Vision, Objective, Current market share. Syeda Kauser Farid0931016Business portfolio, Identify SBU, Diversification. Nahid Hasina Sarwar0931026Market segmentation, Targeting, Positioning, Differentiation. Sazzad Hasan0931043Marketing Mix, Importance and Developing of Marketing Mix. Sumyra Mamun Chy0931047SWOT analysis, Key to success, Competitors, Conclusion